The core of what drives growth will always be amazing product, customer focus and discipline.
What has changed, is how companies operate to achieve growth. The days of getting everyone in a room, white-boarding a list of ideas and prioritizing by HiPPO are over. Never heard of HiPPO? It’s the highest paid person’s opinion.
Today, so much can be measured. But so little of what we measure makes it into that room with the whiteboard. For the companies that have figured it out, they are winning.
Mission Street partners with entrepreneurs to augment marketing in the earliest, and most important stages of of any company. We are there to whiteboard with entrepreneurs. We bring data to the conversation. We are there to execute when it’s go time.